Merchants in the United States have been slow to warm to
the idea of having a native speaking call center in Mexico. There are many
great reasons why a call center in Mexico is a winning proposal. Let’s go over
just some of them!
Why a Call Center in Mexico?
With more than 50 million Hispanics living in the U.S., many of whom do not speak English fluently or comfortably, yet who still represent more than 12 % of the buying power of consumers in the country, it is a market segment that you ignore at your company’s peril!
Consumers have proven time and again that they feel far more comfortable conversing in their native language, particularly with salespeople who are not only fluent in their language, but culturally attuned to them. A call center in Mexico staffed with native speakers can easily meet this need for your company.
4 Terrific Reasons to Use a Bilingual Call Center
Opens up a vast market – If your company is not currently exploring options in this market, there is a vast opportunity here for the taking. The Hispanic market in the U.S. is the fastest growing demographic in the last ten years, and the trend is projected to grow far into the future. What’s more, Hispanics tend to stay loyal to a brand when they have a good experience with it, and spread the word!
Customer service around the clock – Having a dedicated call center in Mexico allows you to deliver top-notch customer service 24/7. Complaints and issues get handled, and don’t fester for days until someone on your staff can get to it, even if they do speak the language!
Marketing tasks get done – The call center can handle a diverse number of marketing tasks, including direct sales, social media marketing, fundraising, customer service, technical support and help desk, lead generation and more!
Frees up your staff for more opportunities – Having a dedicated call center will enable you and your staff to explore and implement other marketing activities and campaigns you may not have had time for before, knowing that the Hispanic market segment is in capable hands.
Where Do You Find a Call Center in Mexico?
In our view, the best call center in Mexico is a company called ListenUpEspanol. With a company headquarters in Portland, Maine, and a new 500-seat call center in Hermosillo, Mexico, they offer highly trained staff, the latest in technology, and the skills you need. Give ListenUpEspanol.com a try today!